
We are Ordinary Magic - a purpose-led not-for-profit supporting the emotional wellbeing of children, young people, and families through play therapy, school reintegration, SEND advocacy, and community drop-ins.
We are Ordinary Magic — a passionate, purpose-led not-for-profit working to improve the emotional wellbeing of children, young people and their families. From play therapy to school reintegration support, from SEND advocacy to community drop-ins, we provide practical, compassionate help when life gets difficult.
Over the years, our team has grown from a small grassroots project into a trusted, multi-skilled workforce of therapists, wellbeing practitioners, family workers and SEND specialists. Our growth reflects the needs of the community we serve — and we are proud of the work we do every single day to make a difference.

Mission: To deliver early, accessible and inclusive support that helps children and families feel safe, seen, heard and understood.
Vision: A future where emotional support is never out of reach, and every child has what they need to thrive.


We offer a wide range of support for children, young people and families, including:
We also work with schools, local authorities, businesses and other organisations to offer:
We follow a graduated approach — offering the right support at the right time. Sometimes that means taking the lead as the main point of contact for early help; other times, we work alongside statutory health, education and social care partners as part of a wider multi-agency team. We’re flexible, collaborative, and always centred on the needs of the child and family.
We are also proud to be a key partner within the Connected Care Network, working collaboratively to reduce duplication, speed up access to support, and ensure truly joined-up care.
Find out more about the Connected Care Network here.

Our team is made up of passionate professionals dedicated to making a difference. From experienced therapists and educators to compassionate volunteers, each person plays a vital role in supporting children and families. Together, we bring expertise, empathy, and a shared commitment to creating brighter futures for every child we meet.
Meet The TeamGet in touch with our friendly team to find out more, ask a question, or discuss how we can support you - we’re here to listen and help every step of the way.
Contact