A New Look for Ordinary Magic

We’re so excited to share something special with you - Ordinary Magic has a brand-new look!

Over the years, we’ve grown, evolved, and reached more families than ever before. Our new identity reflects that growth - brighter, softer, and full of heart - while staying true to the values that have always guided us. Because while our logo may look a little different, our mission remains exactly the same:
to help every child feel safe, understood, and able to thrive.

Why the Change?

As our services have expanded and our community has grown, we wanted our brand to better reflect who we are today - a caring, approachable, and trusted charity that supports children, young people, and families through every challenge.

Our new design captures the warmth and optimism at the heart of what we do. It’s calm, welcoming, and full of hope - just like the spaces we create for the families we support.

What Hasn’t Changed

Our heart is still the same.
We’re still Ordinary Magic - a registered charity providing free wellbeing and SEND support for families, alongside professional, trauma-informed services that help fund our vital community work.

Every child deserves a safe place to grow, to be heard, and to shine - and we’ll never stop working to make that happen.

Our New Chapter

The new Ordinary Magic look is more than just a logo change - it’s a symbol of connection and care. It represents every moment of courage, kindness, and resilience we’ve witnessed in children and families across our communities.

As we move forward, we’ll continue to expand our reach, strengthen partnerships, and provide early intervention support where it’s needed most.

We’re so grateful to everyone who’s been part of our journey so far - from families and schools to supporters and volunteers. You are the magic that makes our work possible.

Here’s to the Next Chapter of Ordinary Magic

Together, we’ll keep building a world where every child has the support they need to flourish - one act of ordinary magic at a time.